Role Purpose 

The Technical Sales Manager is a strategic technical-commercial role that sits at the intersection of sales, engineering, product management, and customer delivery. This role supports and enables the profitable sale of complex capital equipment solutions by owning the technical dimension of the sales process – from solution development through to handover. 

Beyond traditional technical sales support, this role carries extended responsibility for internal and external technical representation, product launch coordination, and commercial evaluation of both existing and new offerings. The successful candidate will serve as a technical ambassador and translator, ensuring that customer needs are accurately defined, reflected in our solutions, and aligned with our product and delivery capabilities. 

This is a critical role within the sales organisation – ideal for a technically astute, commercially aware professional who thrives in a solutions-led, fast-moving and customer-focused environment.

Key Responsibilities

1. Technical Sales Ownership

• Lead and support all technical aspects of the pre-sales and bidding process: solution configuration, feasibility analysis, system layout, engineering risk identification, and technical documentation.
• Engage directly with customer engineering and operations teams to assess functional requirements, technical constraints, and performance criteria.
• Translate customer needs into detailed solution specifications and collaborate with engineering, production, and installation teams to validate feasibility.
• Ensure that technical solutions are not only viable but optimised for cost-effectiveness, scalability, and reliability, aligning with commercial objectives.

2. Internal and External Representation

• Act as the primary technical interface for sales – participating in customer presentations, bid reviews, site visits, RFIs, and contract negotiations.
• Present complex systems in a clear, persuasive, and customer-centric manner, adapting communication for technical and non-technical audiences.
• Represent the business in group-wide technical forums and cross-country bid support efforts, sharing local market insights and solution developments.
• Drive internal technical awareness across the sales and business development teams through structured training sessions, Q&A forums, and mentoring.

3. Product Launch & Technical Enablement

• Work closely with product managers and group engineering to plan and execute new product introductions within the global business.
• Define global launch requirements, including sales playbooks, technical selling points, configuration guides, and training collateral.
• Act as the local technical owner of newly introduced products, ensuring alignment between commercial messaging, technical capability, and delivery readiness.
• Lead first-customer deployments of new systems, working closely with project teams to gather feedback and support initial implementations.

4. Commercial and Product Evaluation

• Perform structured technical and commercial evaluations of products against competitor offerings, customer expectations, and market trends.
• Provide recommendations on product adaptation, packaging, or bundling to support sales success in global markets.
• Collaborate with pricing and sales management to define value propositions and guide technical elements of pricing strategy.
• Support our Aftermarket team with lifecycle planning by contributing to product obsolescence, upgradeability, and maintenance strategies from a customer and commercial viewpoint.

5. Cross-Functional Project Leadership

• Act as technical lead on high-value or strategic projects, ensuring coordinated inputs from design, engineering, controls, and service departments.
• Support accurate project scoping, installation planning, and risk mitigation during the transition from sales to delivery.
• Maintain clear and continuous documentation throughout the bid and early project lifecycle, ensuring traceability and alignment between commercial promises and technical delivery.

Candidate Profile

Essential Experience & Qualifications

• Minimum 5–7 years’ experience in a technical sales or solutions engineering role, ideally in warehouse automation, parcel handling, robotics, or capital equipment sectors.
• Demonstrated ability to own and lead technical sales engagements for complex, multi-component systems with long sales cycles.
• Comfortable working across disciplines, including mechanical systems, electrical integration, PLC/software (desired) , and project engineering.
• Track record of successful engagement with end users, consultants, contractors, and internal technical teams during sales pursuits.
• Bachelor’s degree in Engineering (Mechanical, Electrical, Mechatronics, or Systems) or a related technical discipline.

Desirable Attributes

• Strong understanding of logistics operations, warehouse workflows, or automated systems implementation.
• Prior experience with product lifecycle management, go-to-market launch planning, or market introduction of engineered systems.
• Familiarity with engineering tools (AutoCAD, SolidWorks, etc.), sales configurators, or bid management platforms (D365, CRM, CPQ, etc.).
• Capable of conducting or coordinating technical risk assessments and mitigation plans.

Leadership & Personal Competencies

• Strong communication and stakeholder management skills – able to influence across all levels of the organisation.
• Analytical and detail-oriented with a passion for delivering fit-for-purpose solutions.
• Strategic mindset with the ability to see both the technical and commercial impact of decisions.
• High level of personal accountability and drive – comfortable working autonomously and managing multiple priorities.
• Curious and adaptable – eager to stay at the forefront of industry innovations, technologies, and best practices.

We Offer

• A role in an innovative, growing company with a strong global presence.
• Competitive salary and benefits package.
• A collaborative and dynamic work environment.
• Opportunities for professional growth and development.
• Work with cutting-edge technology and solutions.